Friday 25 August 2006

Jewellery & Clothes

Recently, a very close partnership between jewellery companies and celebrities has come to existence. More and more jewellery designers choose a celebrity that would best fit and promote their collections. Doing so, they have found an easier way to advertise their products gaining not only a trade mark brand, but also a famous face that would be recognizable and associated with a certain brand product. Such is the case with Lazare Diamonds that had a recent collaboration with Ritsuko Shirahama, an eminent Japanese designer. The idea was the diamond manufacturer to create a unique and one-of-a-kind evening diamond jacket for her at the cost of $1 million. This exceptional acquisition is amazingly embellished with 2000 perfectly cut Lazare diamonds, forming beautiful curves on the surface of the jacket, with a total content of 300 carats. There are also two pounds of platinum supporting its stunning look. The jacket is planned to make a world tour and soon to appear in the US retail shops.

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